Keeping the European auto sector competitive
case study
Would the European automotive sector remain competitive, efficient, and innovative if data segmentation was significantly restricted in Europe or would they be put at a disadvantage? Take this hypothetical example

By extensively using profiling (or what is called data segmentation), they can:
  • gather the right data across the entire customer lifecycle in order to create a single, enterprise view of quality
  • detect early potential problems
  • know which customer groups are most likely to purchase products and services, and why
  • reduce unplanned maintenance and develop sustainable maintenance strategies that minimise production disruptions


In our hyper-connected world, most cars on the road today are connected to the Internet to some degree, with newer vehicles being increasingly linked to global data networks. These networks enable data to be collected from individual vehicles in various jurisdictions and, in many cases, transferred to a single global processing hub, where it is analysed and stored.

This integrated data architecture can generate prognostic data capable of predicting part failure, real-time safety diagnostics, and crash data that can help improve location-based assistance, accelerate emergency response, and save lives. Besides this, aggregate data collected globally from warranty and repair records permits engineering improvements that enhance safety.
Our take
The competitiveness of the automotive sector depends on being able to understand and act on huge amounts of data that relate to the profile of a customer or the average consumer. For them, it is vital that data segmentation is not unnecessarily restricted with a one-size-fits-all approach that does not take into account the fact that there are different levels of risk associated with profiling and disparate types of impact on the privacy of individuals also related to the sensitivity of the data processed.

The implementation of this article would produce unintended consequences negatively affecting consumer welfare and undermining the ability of European businesses to compete in the global marketplace.
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